What term describes individuals who market insurance products?

The term that describes individuals who market insurance products is "Insurance Agents." This designation encompasses professionals who are licensed to sell insurance policies on behalf of an insurance company. Insurance agents play a critical role in the industry by facilitating the purchase of insurance and helping clients understand their options. They can also provide ongoing support and advice to policyholders throughout the life of their insurance contracts.

While independent agents and insurance brokers also engage in the marketing of insurance products, they operate somewhat differently. Independent agents work with multiple insurance companies, giving them the flexibility to offer a variety of policies from different insurers. Insurance brokers, on the other hand, often represent the interests of clients rather than insurance companies, acting as intermediaries who help clients find suitable coverage from various providers.

Insurance producers is a broader term that may include agents and brokers, but specifically using "Insurance Agents" directly addresses the role of those who are primarily involved in marketing and selling insurance products on behalf of an insurer.